The project faced two challenging tasks. It was crucial for the new brand style to unite two buildings within the architectural ensemble of the philharmonic — the classic one and the new building that is being constructed by Zaha Hadid Architects bureau.

 

The new identity is in tune with both the iconic architecture and design. The new brand style is dynamic and flexible. It adapts to all digital platforms and channels, and that corresponds well with the philharmonic’s plans to develop their digital image.